The deal is the second successive deal between MP & Silva and FFIRI after the agency secured Italian sportswear company, Legea, as the official sporting apparel and sporting equipment sponsor for all Iran’s football teams in September.

Under the deal, MP & Silva will manage and distribute the home qualification matches to the 2012 and 2016 Olympic Games, the Asian Football Confederation (AFC) Asian Cup 2015, and the Fédération Internationale de Football Association (FIFA) World Cup 2014 across all media platforms, including free-to-air television, satellite and cable television, Internet Protocol Television (IPTV), mobile television, broadband television, mobile, and internet and broadband television.

“We are pleased to continue our partnership with MP & Silva as they play an important role in the commercial development of Iranian football, and increasing the number of broadcasters of our matches will be vital for our growth,” said Mr Mohammad Nabi, General Secretary, Football Federation Islamic Republic of Iran (FFIRI). “MP & Silva have already helped us secure crucial partners for us, and we are confident that through their expertise and worldwide contacts, Iranian football can be lifted to a higher level by bringing in new broadcasters and with increased exposure.”

“We are thrilled to extend our partnership with the Football Federation Islamic Republic of Iran as the Iranian team is one of Asia’s leading lights and arguably one of the most passionately-supported football teams, with most of their matches played in front of capacity crowds,” said Nicola Antognetti, VP Football Acquisitions, MP & Silva. “This strategic alliance is a testament to MP & Silva’s commitment in the development of Asian football, and we are delighted to play a part to raise the profile of Iranian football to new markets and target wider audiences.”